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Interesting subject 
Peugeot : the lion was the symbol used by the company since 1847 (but the "company", or rather family business, is older than that; at that time they were of course not making cars). According to Wikipedia FR, it was used as symbol of quality of their blades and saws: cut speed, hardness of the teeth and flexibility of the blade.
Evolution of the logo : http://peugeot.mainspot.net/logo.shtml
So now the Peugeot cars are always linked to lions and other feline terms when they are described. Though that the front grille of current models remind me more a whale than a lion...
Peugeot : the lion was the symbol used by the company since 1847 (but the "company", or rather family business, is older than that; at that time they were of course not making cars). According to Wikipedia FR, it was used as symbol of quality of their blades and saws: cut speed, hardness of the teeth and flexibility of the blade.
Evolution of the logo : http://peugeot.mainspot.net/logo.shtml
So now the Peugeot cars are always linked to lions and other feline terms when they are described. Though that the front grille of current models remind me more a whale than a lion...