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Why don't use them? Easy explanation: the European ones are mostly placed close to the stick-shift, inside the glove-box, or it's a push-out-holder in the middle of the dashboard - so if you make a harder brake, have to go in sharp curves or are on bad roads, your drink will be splashed into the dashboard, the glove-box, on the switches in the middle-console, over the radio and so on! Pure bullshit!
Most of the ones in the US are push out ones in the dashboard or ones nxt to the shifter too, and those work just fine. Though that does bring up another thing I hadn't thought of (and is probably one of the biggest reasons why Europeans don't have/use cupholders)... stick shifts. I can imagine that trying to hold a cup and drink while driving a stick shift must be a nightmare! With an automatic it is very simple, in fact with an automatic you can do almost anything. Eat a sandwhich, read a book, put on a shirt, anything!
And ingo, if you are driving hard enough to cause the drink to splash out on to things, than you are a very bad driver and shouldn't be driving in the first place
Besides, with fast food cups (which is 90% of what I drink in the car), that isn't a problem at all, becuase it has a nifty little plastic cap to hold the drink in 