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Of course that your books are saying Madara just to differentiate them from the Soviet assembly.
No, because except the different brand they introduce also a different range of models. They have to have reason to do that! In place of "GAZ 53A" they don't call the Bulgarian trucks "Madara 53A", but "Madara 400-series". There weren't Soviet GAZ 401, 402 etc.
Besides, I'm again saying that Bulgarian assembled GAZ 53 are only about 40-50% of the total number sold. Be really aware of that.
Yes you did say previously "nearly half". Still if it was 50/50, to me the local version can be considered as default for the late ones. But this information has some meaning - I agree - I would like to know its source.
Even for those assembled here, writing "Model origin Bulgaria" is ridiculous.
... Only 5 are under BG origin, the late ones, with Bulgarian engine and with local name. Anyway this is a secondary issue.
Look, I showed you what I have on this subject - the objective sources. Still I'm ready to revise my views and learn something new. Meantime you use words like "ridiculous" or "totally incorrect", but you don't show anything to support your statements.
From the web - "GAZ 53" - with huge "Madara" lettering at the grille:
(can be just a "show truck")