Puzzling news from Chile, as Fiat's local van & pickup range is moving under the RAM brand.

The brazilian Strada will now be the Ram 700, as it already is in Mexico. The european Fiorino van, locally known as Fiorino City, will become the Ram Van 700, while the brazilian Fiorino van, also sold in Chile, will be known as the Ram Van 700 Rapid. Simple, isn't it ?

And it goes on. The Fiat Doblo becomes Ram 1000, the Fullback (né Mitsubishi L200 a year ago) becomes Ram 1200, and will join the Ram 1500 & 2500 american pickups. The article below doesn't say if the Fiat Ducato, also currently sold in Chile, will also become a Ram, however.

http://www.racing5.cl/2018/01/grupo-fca-anuncia-su-nueva-estrategia-de-marcas-con-grandes-novedades-para-la-marca-ram/

https://noticias.autocosmos.cl/2018/01/09/adios-fiat-fiorino-strada-doblo-y-fullback-desde-ahora-se-suman-al-portafolios-de-ram