Delete a Message
night cub
SEAT To Have New Role In The VW Group, Won't Replace Existing Cars
The original report from Autocar stated SEAT would stop making cars altogether at the end of the life cycle of current-generation models. We've revised the article to reflect the changes as SEAT is moving away from mainstream car-making to take up a new role.
Perhaps many of you have seen this coming ever since Cupra became a standalone brand, but the Volkswagen Group has announced SEAT will change its modus operandi. Speaking with Autocar at the 2023 IAA Mobility in Munich, the VW Group's CEO Thomas Schäfer said "a different role" is planned for the Martorell-based marque.
What could that be? SEAT stands for "Sociedad Española de Automóviles de Turismo" (Spanish Touring Automobiles Company) but with next-generation cars out of the equation, the future is unclear. Autocar reports it could become a mobility company in the same vein as Renault's Mobilize. In fact, SEAT already has the MÓ lineup of electric scooters. Meanwhile, current cars will remain in production for several years but won't be directly replaced by next-gen models, at least not with a SEAT badge.
https://www.motor1.com/news/684999/seat-car-production-end-plan/
The original report from Autocar stated SEAT would stop making cars altogether at the end of the life cycle of current-generation models. We've revised the article to reflect the changes as SEAT is moving away from mainstream car-making to take up a new role.
Perhaps many of you have seen this coming ever since Cupra became a standalone brand, but the Volkswagen Group has announced SEAT will change its modus operandi. Speaking with Autocar at the 2023 IAA Mobility in Munich, the VW Group's CEO Thomas Schäfer said "a different role" is planned for the Martorell-based marque.
What could that be? SEAT stands for "Sociedad Española de Automóviles de Turismo" (Spanish Touring Automobiles Company) but with next-generation cars out of the equation, the future is unclear. Autocar reports it could become a mobility company in the same vein as Renault's Mobilize. In fact, SEAT already has the MÓ lineup of electric scooters. Meanwhile, current cars will remain in production for several years but won't be directly replaced by next-gen models, at least not with a SEAT badge.
https://www.motor1.com/news/684999/seat-car-production-end-plan/